Category: Social Media

The Importance of Active Social Media

Posted on | by The AD Leaf Studio Central FL
Social Media | , , , , ,

The use of social media has become a necessity for running a successful business. Whether you are marketing, selling products or services, networking with potential clients, or need to stay in touch with friends and family- it is all there for the taking. However, if your account isn’t active enough, people won’t see what you have to offer, which will lead them not to do further research into your company. 

 

Let’s say a potential customer sees your restaurant on Yelp, and they explore your page. Then, they want to see recent posts, so they click your social media platforms. Your last post is from 2019. Now they are confused if your business is currently open. Why have you not posted any of the delicious plates? Now they scroll onto the next restaurant to hopefully see pictures of their possible food. 

 

In this example scenario, a simple fix would be to begin running your social media regularly. With that being said, here are four benefits and the importance of an active social media presence so that your business can grow!

 

Active Social Media

Having an active social media presence will help you build brand awareness, credibility, brand recall and increase your traffic. Through these benefits, you will be able to boost your brand’s exposure organically. It does not matter how big or small your business is; you are bound to see results through your efforts.

 

Brand Awareness 

Building brand awareness through your social media accounts allows you to reach new customers that might have never heard about your company. Through a consistent social media presence, you are continuously growing your audience reach daily. Keeping your social media presence active will let your potential followers see a consistent and energetic brand. Through keeping your social media platforms active, it will organically improve your reach to more users. These steps will encourage customers to shop from your company more than a company with no social media presence. 

 

Brand Credibility 

Brand credibility is the trust you build with your customers combined with how long your company has been around. Benefits of positive brand credibility include having customers that will continue to choose your brand and advocate your business to others. A few easy ways to build your brand credibility are by sharing customer reviews on your social platforms or website. For new companies that have yet to get many reviews, you can grow brand credibility by simply running active social media or keeping a running blog on your website that posts regularly. Consumers love to see consistent posting, as this gives them something to explore in their spare time. 

 

Brand Recall

Brand recall is what instantly comes to mind when a customer thinks of a product category. Of course, everyone wants to be the first company a customer thinks of, and an active social media presence will improve your chance. As customers scroll on social media, the more often they see your brand’s posting will help them remember your branding and choose your company over another. This is why you want to be sure you are posting content that is always brand-related, and adding your logo onto your postings is another easy way to ensure your customers remember your brand. 

 

Traffic Growth

Through your active social media, you will see positive traffic growth and leads. Targeting your specific target audience through your social media will bring valuable leads. So it is crucial to decide who your target audience is as this will allow you to attract the right audience. You will also be able to interact with local accounts to your business if this is what you please. Naturally, through more exposure to your brand, you will see more interaction. 

 

Now that you know the importance of having active social media channels, having them up to date is crucial. But there is another layer to consider while running your social media! When potential customers view your active social media platforms, they will see your brand as presented to them. 

  • Do your logos match across all of your social media platforms? 
  • Do you post content that will attract your target audience? 
  • Are you engaging with your social media accounts enough to bring in new followers? 
  • Are you using the correct social media to attract your target audience? 

You might find that you need to put in more effort to help grow your social media presence in the way you hope. 

 

It’s time to take action and know the importance of active social media! As you can see, there are many benefits of having an active social media presence for your business. To have a flourishing business, you must have active and brand-matching social media to attract your target audience. If this interests you and you want help getting started, we have a team of experts here at The AD Leaf ready to assist with creating the perfect plan for organic growth through social media channels. We would be more than happy to help your business grow through the world of social media. This is your sign! 

How To Promote Positive Customer Reviews Online

Posted on | by The AD Leaf Studio Central FL
Social Media

Do you have a great customer who has been raving about your business? Do you want to share their positive review with the world? When you work with The AD Leaf Marketing Firm, LLC., you can! Our social media experts can help you effectively share customer reviews throughout all your channels. By following these tips, you can garner more leads from your social media channels.

General Customer Review Posts

If you see a great review online, why would you want to keep that to yourself? Your customers want to be heard, and posting their experience can be a perfect way to make sure that happens. A great way to share your customer reviews is by creating a graphic template where you can easily copy and paste your favorite reviews to be sharable. You can also repost photos that your customers took at your business or photos that your customers took of your business’s product or services to show your appreciation. Tagging your customers can show appreciation as well. Be sure to request permission before posting a photo that isn’t yours and before tagging a profile to make sure the customer is ok with it. 

Video Testimonials

A great and unique way to promote your business while also getting positive reviews is by asking for video testimonials. Video testimonials are when customers make a video letting people know how much they love a business service or product. Regular customers and long-term friends have probably established a close enough connection with you and your business to where they would feel comfortable doing this. You could even ask to record the video yourself. Make sure you let them know that you won’t post the video if they don’t like it. Videos like this often see a significant increase in business and social media engagement.

Weekly Customer Features With Reviews

Weekly customer features can show your brand’s appreciation for your customers and can create more customer engagement. Using customer content, tweeting about customers you appreciate, promoting reviews, and sharing positive customer experiences are all ways you can feature your customers on your social media platforms to promote more customer engagement and feedback. Suppose your customers are expecting their experience to be shared because you share customer experiences regularly. In that case, they may be more inclined to share their experience in hopes of getting a shoutout. The more you reach out to your customers and show your appreciation, the bigger the chance of them showing appreciation back. 

Incentivizing Customer Reviews

Sometimes simply asking for reviews isn’t enough. Customers often need an incentive to give reviews. Creating rewards for positive reviews may be the extra push that your customers need. Offer a complimentary product or service from your business that motivates your customers to leave reviews online. The most successful reviews are ones that are authentic and relatable. With this in mind, incentivizing reviews is one of the best ways to create growth online and in your business. 

Work With The AD Leaf

While all these ideas sound lovely, it might be challenging to know where to start when making these come to life. Thankfully, you do not have to worry about that when you work with us. The AD Leaf Marketing Firm, LLC. can create stunning social media content that will encourage shares and business. Call us today at 321-255-0900 or fill out our online contact form to get started!

5 Ways Social Media and SEO Work Together

Posted on | by The AD Leaf Studio Central FL
Search Engine Optimization, Social Media

The world of online marketing is changing every day. As we all know, social media and SEO strategy work together to help promote your business and drive traffic to your website. But how do they work together? The AD Leaf Marketing Firm, LLC. can explain! We are a group of digital marketers who look at your company’s whole rather than the sum of its parts. When doing so, we analyze how integrated your social media channels and SEO can be. Here are some of the ways these two seemingly different services work together to deliver results.

Social Sharing 

Social media allows you to spread the word about your content to a wider audience quickly. Through these channels, you can spread these messages faster than other marketing means. When you create high-quality content, you naturally encourage your customers to interact with it and share it with their friends and followers. As a result, this creates a wide net of enhanced visibility. With time, you’ll find that your social media channels will increase your overall reach, boosting your rankings in the search engines.

Increase Brand Awareness

By using social media to share your content, you are also sharing the message of your brand. In other words, it becomes a channel for marketing where people can learn more about who you are and what you do. Search engines, such as Google, can easily pick up on this traffic. 

Reaching a Mobile Audience

More people are using their smartphones to get in touch with businesses they express interest in. Google and other search engines recognize the importance of social media in providing the content that customers are looking for. Because of this, they’re giving users information from Twitter, Facebook, and other social media platforms when they search specific terms or phrases. Google has even gone to partnering with Twitter to improve index searching and increase visibility for many customers. This indexing makes your Twitter posts even more important for raising brand awareness for your company. You should expect this to become more prevalent in the future.

Online Reviews

As we know by now, online reviews are a critical part of building your search engine presence. You can encourage customers to leave those critical reviews through social media, increasing your brand presence quickly. Today’s customers are looking for social proof: the information from other customers online that you are as legitimate as your online presence says you are. High-quality reviews can bring more customers to your business, while poor reviews will turn customers away before they even have a chance to get to know you.

Building Relationships

When you build a relationship with your followers through social media, they’re more likely to turn to your website for their questions and concerns. An increase in traffic to your website will improve your search ranking. By building a relationship with your followers on social media, you can simultaneously increase brand awareness and improve your connection to your audience. As a result, you can increase your conversions. 

Create Your Social Media and SEO Strategy With Us

For more information on how a comprehensive social media and SEO strategy can help your business, contact The AD Leaf Marketing Firm, LLC. today! Call 321-255-0900 or fill out our online contact form today.

Social Media Marketing and Content Marketing for Advertising Success

Posted on | by The AD Leaf Studio Central FL
Advertising, Content Writing, Social Media

You might have heard the expression “content is king” before. Maybe you have not thought about it much. Despite this, the statement is true. As a business owner, your advertising content is as important as your products. If you want to succeed, you need to provide quality content for your customers. It would help if you also had social media and content marketing strategies to be successful. The AD Leaf ® Marketing Firm creates marketing plans for advertising success. Using our social media and content marketing services, your business could experience the growth you need.

Many people seem to think that social media and content marketing are not connected. Yet, this is a big misconception. The AD Leaf ®’s team of social and content creators work together to create content for our clients. We can do the same for you and your business! Here is how social media and content work together to make quality advertising.

Cross Promotion

Content marketing involves many mediums, but website content is arguably the most shareable. By promoting this website content through social media, we can increase its visibility. Therefore, traffic increases on your website. You get two advertising benefits for the price of one. Your site gets more hits, and your social media platform gets more followers!

When people share blog posts or infographics with their followers, they tend to be interested in similar topics. Suppose that someone loves reading about growing customer engagement on Facebook, sharing it with his connections. There’s a good chance some of them will find themselves clicking through to learn about what you do as well. Content marketing increases the number of quality backlinks pointing toward your company’s website. Sharing this content on your socials can help achieve this.

Establishes Your Voice

Customers want to know that they are investing their time and money in a company that knows what they are doing. The better the content you provide, the more likely customers will trust you. Many companies adopt a “generic” voice that only serves to tell the audience information. This method is not the way you should manage your social media. It would help if you used your channels to speak authentically with your target audience. After all, your audience wants to know that there is an actual person behind the brand. Your content and social media marketing can create the correct voice that fits your company. Get creative, and don’t be afraid to experiment!

Provides Community Collaboration

Having good social posts and website content helps to engage your audience. Your audience could become more likely to share their thoughts about what you offer. If one customer has an idea or concern about your business, they may share it on social media.

When creating good content, companies need to pay attention to feedback. This feedback can come from both existing customers and potential new clients who have yet to buy anything. These questions can include:

  • What do people love?
  • What does your target market want more of?
  • How can your company improve its products or services?

These questions should be asked for businesses to know where they stand currently among competitors. You can find the answers you need by directly engaging with your customers via social media and your website.

How We Do It

The AD Leaf ®’s fact-finding research, industry trends, competitive analysis, and understanding of your business model drive the decisions. As a result of this extensive program, our decisions can center around which social media and content marketing channels will provide the most significant aspects of your business, including:

  • Branding recognition
  • Brand development
  • Lead generation

We identify which platforms will make the biggest splash, the most significant impact, and have the best benefit for you. After all, we want you to find your target audience and know how to market to them effectively. See firsthand how integrated social media and website content can be by working with us.

The AD Leaf ® team will be sure your business gets the recognition it deserves. Not only will you have a powerful, online presence, but we can also help maximize your company’s visibility and sales with professional content marketing services. By working with us, you will be able to connect with customers through social media and through well-written content that is specific to your industry. Give us a call today at 321-255-0900 to schedule your free consultation.

Lifestyle image of women laughing wearing hats

Photos You Should Be Using to Market Your Business: What You Need To Know About Lifestyle Images

Posted on | by The AD Leaf Studio Central FL
Advertising, Marketing, Social Media

Lifestyle image of women laughing wearing hatsThe best way to market your business online is through lifestyle images in all of your digital marketing efforts. These images capture the essence of a brand and show people what they can get out of it. As you might know, not all businesses are created equal, which means there is no one size fits all solution for marketing strategies. This article discusses the importance of using lifestyle photos in order to reach your target audience and provide them with value.

What is a Lifestyle Image?

A lifestyle image is a photo that captures the essence of your brand. These images show people what they can get out of your business and are typically related to life’s everyday necessities (food, clothes, travel).

For example, a lifestyle photo of someone wearing your clothing line might show them picking out fresh produce for dinner at the grocery store or showing your customer traveling to an exotic location on vacation. These images aim to make people feel like they’re right there with you and provide value about what you have to offer them. A lot goes into making quality photos, which can be hard when time and resources are limited. But don’t let that stop you from sending messages through pictures! They’re not always just photos from within the office or shop itself; instead, sometimes these images come straight from the customers themselves.

When it comes from the customer, it’s called a user-generated piece of content. We love using user-generated content as it provides our audience a chance to interact directly with our brand, and it shows consumers how someone is using our product our service in real life.

How to Take The Perfect Lifestyle Photos for Your Business

So you know you want some lifestyle images, but you’re not sure where to start. Well, we’ve got you covered! Just follow these five steps, and you’ll be taking the perfect lifestyle photos in no time.

First of all, make sure that your subject is wearing something representative of the brand or product they’re using-something a consumer might wear if they were to purchase it themselves.

Secondly, try to take shots where people are interacting with one another as this helps show off how our products can help them interact socially at work or home (for example, someone cooking for dinner while on their computer). Thirdly, decide whether you want natural lighting vs. artificial light depending on what best fits into your business objectives. If outdoor photography works well, go outdoors and find areas with some shade but still get sun exposure.

Third, utilize natural light to avoid shadows and create a more realistic effect. The best lighting comes from the side, which means that you should be taking pictures with elements to show off your products in front of them.

Fourth, pay attention to what is going on around your product and consider what we talked about before: people interacting. For example, a co-worker having lunch at their desk while using social media or someone catching up over Skype.

Lastly, it’s essential to have images for marketing materials and ones that will work well as stories for Instagram or Facebook. These posts are great because they can go viral quickly and are more likely to stay shared longer than others due to how engaging the story is content.

Common Mistakes Businesses Make When Taking Lifestyle Images and How to Avoid Them

Now that we’ve talked about some best practices for taking lifestyle images let’s talk about what not to do. If you’re taking a picture of your product and want to show it off with someone using it, make sure the person does something. Don’t let them just stand there holding the item or smiling at the camera- this will only confuse users about what they should be doing with that product themselves. Another mistake businesses often make when taking lifestyle images is not including a face in their photo unless necessary; without facial expressions, customers are less likely to feel engaged by an image and more likely to scroll right past it, as we’ve discussed before.

Yet another mistake businesses sometimes make when it comes to lifestyle images is not including other people in the photo. Even if you are showing a product like headphones, for example, and don’t want to show someone wearing them because of branding purposes that they represent- make sure there’s at least one person in the background listening on their own pair so that customers know someone else would be able to use this product too.

Don’t forget about your company logo! It may seem unnecessary or out of place when taking photos. Still, as we discussed previously, logos being used subtly around an office space can also help businesses stand out from competitors who might have similar products by using less obvious placement options.

The Benefits of Using Lifestyle Images Over Stock Images

Now we know how to take great lifestyle images and what not to do, but you might be wondering, ‘Why can’t I just use stock photos?’. The answer is simple.

Stock photos are often generic images without connection to the products or services sold. In contrast, lifestyle images can be used individually on social media posts and in blog articles to help your business stand out from competitors. For example, if you’re a pet-sitting company, then it would make sense for one photo to show an owner playing with their dog at home while another might show them holding up a leash outside while actively walking through a neighborhood.

A great way to have fun when taking these photos is by including popular things like kitties, puppies, or even avocado toast! The more relatable they are to potential customers’ daily lives, the better chance you’ll connect with people who could become new clients.

Ways to Incorporate Lifestyle Photos into Other Aspects of Your Business

It’s not just about marketing your business on social media- it can also be a way to connect with potential clients. For example, if you’re an interior designer or property manager, then other areas of your digital marketing strategy. You can use lifestyle images to create a more personable feel on your landing page or property listings.

  • Include lifestyle images in your email newsletters and social media posts to give potential clients insight into the day-to-day life of someone who has hired you for their home, office space, etc.
  • For example: using photos from catalogs with descriptions about what is in the image (e.g., “Here is our library table set up as an atypical desk”) can help people envision themselves enjoying these types of benefits too!
  • Instead of thinking just about marketing through your website, blog, or other digital channels like Facebook ads – consider how to tie this strategy back around to offline interactions with customers.

If you’d like to learn more about lifestyle imagery, or you’d like to schedule a time to discuss helping your brand build a library of gorgeous lifestyle images, call us today at 321-255-0900.

What Your Business Needs to be Successful on Instagram

Posted on | by The AD Leaf Studio Central FL
Social Media

Image of a person using a business Instagram account

It’s no surprise that Instagram has become one of the most popular social media sites. It is now more popular than Twitter! This article will help you use your business account on Instagram to generate more followers and increase sales. We’ll discuss how to make sure your account is set up correctly, what kind of content you should post, and some strategies for building an engaged following. So without further ado – let’s get started! Find out what your business needs to succeed on Instagram in today’s ever-evolving digital marketing landscape.

Setting Up Your Instagram Account Correctly

First, let’s make sure you’ve set up your Instagram account correctly. When you first set up your account, username and bio are pretty much the only things that have to be filled out, but we recommend filling out your profile in its entirety. Enter a username related to your business or brand name in the username box (e.g., @yourbusinessname). Then type something about what your page is for. This space is an excellent place to put some keywords in to help users understand your purpose.

Next, make sure your username and bio link to the correct websites. Fill out the URL for your website in the username box if you want users to be able to go right from their Instagram page back to yours. If not, fill out a link where people can find more information about your business or brand on other social media sites. We highly recommend using your website or a link in bio software, as you’ll read about later in the blog.

Now, let’s post a few images to get your account up and running.

The best time to post on Instagram is when your audience is most active. For example, if you run a restaurant and most of your customers are adults, it might be wise to avoid posting at breakfast or lunch hours. Instead, post from around dinner time until closing time so you’ll have more engagement, and more users will be reached by your post.

Now that we’ve chosen an excellent time to post let’s choose an image that is high quality and will appeal to your audience. Next, make any edits to the picture using third-party editing software or Instagram’s built-in editing tool.

Then, add your chosen hashtags to the image. You can do this in various ways, such as adding text with an app like Phonto or typing out the hashtag name using Instagram’s built-in keyboard. You can only post 30 hashtags per post and make sure they are varied between popular high-use hashtags and smaller niche hashtags.

What Kind of Content Should You Post So Your Business Can Be Successful on Instagram?

You may be asking yourself, “What kind of content should I post on Instagram?” This is a question that cannot be answered with one answer. Each business needs to analyze what their customers are looking for and then create the most engaging content possible based on that information.

There is no blanket lifestyle or aesthetic that will work best across all businesses in today’s social media landscape.

Here are a few suggestions that may be relevant for your business.

  • lifestyle photos or videos
  • high-quality images or videos from your brand’s products or services being performed in action
  • behind the scenes of how a product is made or a service is conducted

A lifestyle photo or video is generally what most individuals look for in their feed. So this would be an excellent place to start if you want to hook people with visually striking content. It can take some time to create an engaging lifestyle photo that will generate likes from your followers, and business owners often struggle to understand the meaning of a lifestyle photo.

When creating lifestyle photos or videos, it is vital to keep in mind what the individuals viewing your content want to see and how they want to feel from seeing that content. A lifestyle photo should show an experience where others can imagine themselves living if they choose this lifestyle. For instance, when posting about travel destinations, you’d take an image of someone laughing with their friends while throwing coins in the Trevi Fountain in Rome.

How to Build an Engaged Following So Your Business Can Be Successful on Instagram

As a business, it can be difficult to find success on Instagram because you need an engaged following. To build your engagement, there are four steps:

Step 1: Audit competitors in your space, killing it on Instagram with lots of likes and comments on their posts. How can you tailor your page uniquely to do the same?

Step 2: Follow those people you’re trying to emulate. This will help build your following and provide a sense of community for potential followers.

Step 3: Comment on posts from influencers in the space with an audience similar to yours or higher. These comments should be genuine, not just spammy links with hashtags or one-liners like ‘Nice!’

Step 4: Post consistently, with a mix of quality photos and videos.

Ideas to Increase Engagement So Your Business Can Be Successful on Instagram

If you’re struggling with low engagement on Instagram, there are some simple fixes you can try.

  • Run a Contest. Running a contest is a great way to increase engagement on Instagram. It can be as simple as asking people to share your latest post or giving away something special like a free product sample.
  • Include Hashtags in Your Posts Some of the most popular hashtags are trending acronyms like #tbt and #ootd. Find out which ones your customers use, then include them in posts with pictures that relate.
  • Encourage Feedback. When you ask your customers to leave feedback, it gives them a chance to respond and feel like they are being heard. It also lets you know what’s working for them so that you can tailor future posts accordingly
  • Post pictures with captions in your best copywriting voice. If the picture doesn’t say it all, let your words paint the picture you’re trying to convey.

Be Authentic

In conclusion, there’s no one-size-fits-all solution for running a successful Instagram account, but what you should take away from this blog post is that it comes down to authenticity. Post consistently and authentically, engage with your followers on the app, ask them questions about themselves or their interests in comments and captions of posts, try new things, and have fun! If you would like some help managing your company’s social media accounts and creating engaging content, we would love to help you. Call us today for a free marketing consultation where we will look at where you stand right now and how you could improve in the future!

Bonus Tip: To increase the number of pages, articles, blogs, etc., you can link to in your bio, consider a link in bio software like the ones offered by Later and LinkTree. These allow you to create a landing page of links in your bio to take users to the destinations mentioned in each post quicker and more efficiently since you cannot have links in your captions.

Social Media Marketing in {{lpg_city}} {{lpg_state}}

Why Is Social Media Important for Small Businesses?

Posted on | by The AD Leaf Studio Central FL
Social Media

In the past few years, B2B marketers were forced to change their strategy due to COVID-19 swiftly. To combat this, social media is the perfect solution to an un-wished change in networking, communication, and growth for many B2B companies. 

The top marketers of B2B companies are those who refocused stronger on their social media strategy. The best part of social media is creating a lasting connection with your audience, and social media has been a phenomenal way to grow your relationship with partners and potential prospects. 

B2B marketing is built upon human resources and relationships, even though the end goal is to sell products or services. Social media has been the key to unlocking and igniting these relationships without in-person events. In this graphic B2B, 64% of B2B marketers rate social media as the second-most important factor in their strategy. 

There are 5 things B2B marketers can do on social media: 

  • Build brand awareness
    • Tell your story across various platforms, share customer stories, and why you provide the services you offer. 
  • Generate leads 
    • Focus on your target audience by creating engaging and meaningful conversations.
  • Build a community
    • Listen to customers and what they have to say about your company.
  • Connect social media posts to opportunities
    • Drive social posts to your CRM to fully understand customers.
  • Measure marketing efforts
    • Research management and social media platforms to help you track key performance metrics (KPIs).

Social media allows B2B marketers to connect with their audience wherever they are: Twitter, Facebook, Linked In, Youtube, Pinterest, or any other notable platforms. 

Why do you need engaging content?

Creating engaging content for your social media platforms is what ultimately matters here. If you want your audience to engage and connect with you on social media, you have to speak to them! 

Employee Advocacy

Some marketers are allowing their employees to speak about their company online for them as a unique approach. Employee advocacy is the best way to gain trust with your audience. When employees genuinely love and support the company they work for, they love to share that with their friends and family online.

 Word of mouth marketing is highly effective. When employees share their work experiences they are in turn more authentic. Their audience is more likely to trust them; they also will feel more inclined to comment and engage with the content knowing they are speaking directly with an employee of the company. Several studies show that people are three times more likely to trust a company’s employee than the company itself. 

Get Started with Your Social Media Strategy

People follow social media accounts to get deeper information about a particular company they are interested in. So now the question is: I know I need to be on social media, but how do I make an effective strategy? 

  1. Identify questions you commonly get asked by customers
  2. Research and choose a social media tool to make things easier for your team
  3. Hire or train a team to execute your social media strategy
  4. Identify your competitors and collaborate
  5. Create a content calendar to organize your ideas

After establishing a defined strategy, ask yourself a few questions to ensure your strategy is adequate or if you need to adjust it. What are your goals? How do you plan on measuring them? What social media platform are you going to prioritize? How/who is going to post and attribute to social media? 

The Future of 2021 in Digital Marketing

In conclusion, look ahead to the future of digital marketing, it’s never too late. Create, define, and implement your social media strategy and blossom beyond where you could ever imagine. Use employees to build advocacy and trust online for your company. Furthermore, social media can help you reach a wide variety of audiences quickly. Now is the time, so don’t miss out! Social media has never been more remarkable. Schedule a consultation today, or complete our contact form! 

The Importance of Transparent Client Relationships

Posted on | by Yeammy Torres
Social Media |
Iceberg Analogy

We, as marketing professionals, are responsible for having the experience, knowledge, and tools to manage our client’s marketing platforms. While marketing professionals manage a company’s growth, outreach, and strategy, the client maintains the role of ultimate decision-maker. We can form a fantastic team because we balance each other out! It is as simple as that. Clients have organic information about their business that marketing professionals need to apply their knowledge to make their brand stand out online. This is why working with a transparent marketing agency is so important. Is the client-marketing agency relationship that simple?

How to Create a Balanced Client – TAL Relationship?

Open communication. We, as marketing professionals, can -and will- develop channels of communication between the clients and our team of specialists dedicated to making their business our own. From basic concepts of social media to marketing strategies, we would take the time to explain what we will do and how we will do it.

Based on my experience as a social media coordinator, I recommend taking 10 to 30 minutes to answer questions or concerns during meetings with the client. This process helps build trust and healthy business relationships that will allow us to move forward and generate a great online brand.

I’ve had a few clients that didn’t know much about social media. They wanted to be on Facebook and Instagram because they knew it was necessary and everyone was doing it, but they did not know why exactly. I took the time to explain to them that by having an online presence, their business can more effectively reach their customers and clients. They were happy to learn and ultimately understand the technicalities of digital marketing and have become one of my best clients! They give me all the resources I need to know more about their business, and they see the results! AKA: new customers are purchasing their products or services.

Iceberg Analogy

You can see a part of an iceberg, but what about under the water? Just look at the image in this blog entry and notice where the likes, fans, comments, and followers are in the top part of the iceberg. But what is underwater? SEO, content creation, graphic design, sharing, engaging, starting conversations, researching reputable sources, branding, fonts, colors scheme, targeting, ads, boosting, looking for the audience online, editing, use of hashtags, developing strategies, keeping up with platform updates, IOS changes, new trends, and tools, etc. Yes, the iceberg goes deep! 

Having clients does not mean posting some cool graphics and exciting content after signing a contract. Rather, having a client means dedicating time to building that relationship, like a partnership. That’sThat’s our approach at the AD Leaf. We cultivate our clients ‘ businesses as our own to help them succeed and grow. 

Our transparent marketing agency wants to form a relationship with you! If you’d like to get started on your marketing journey, call us at (321) 255-0900, email us at info@theadleaf.com, or complete our contact form. 

 

The Importance of Brand Awareness Ads

Posted on | by The AD Leaf Studio Central FL
Advertising, Marketing, Social Media

For marketers, the choice between brand awareness and lead generation can feel like a boxing match. ‘Awareness’ fights to increase the size of your audience, while ‘lead gen’ limits your audience to a group of people who are willing to trade their contact information for your services.

There’s a simple formula for choosing brand awareness or lead generation. To determine the best strategy for your social media campaign, consider the benefits and drawbacks of each. When used effectively, the two methods can complement each other, and there are times when you might need to focus on one more than the other.

For instance, if you have a brand that has just started its social media strategy and has little to no posted content and little to no followers on its page, it may be wise to start with a brand awareness or a reach ad. This will entice potential customers with awareness of your brand without asking them for their personal information or coming across as too salesy. This type of ad is simply meant to spread awareness without asking for anything from the viewer. 

Look! We’re here. We exist. Did you know that?

Brand awareness creates visibility for your brand and what you offer.

There’s a good reason that brand awareness is the first pick for most marketers. Brands need to focus on attracting attention before lead generation ads can succeed. If no one knows about your brand and what they offer, they are much less likely to fill out a form with personal information such as their phone number or zip code. That said, it’s not always the need for personal information that turns potential customers away, but the time it takes to fill out a simple form, especially if they know nothing about you or have never heard of you before. 

Brand Comprehension

So let’s say you’ve been running a brand awareness ad for a few months. Your ad recall lift is high. Your page has a decent amount of likes and follows in this short amount of time. People know you, and it’s starting to show. You have a base now. You now have brand comprehension because you’ve been running brand awareness ads for a few months. People see your ad and know who you are and what services you offer. Now is the time to transition to a lead generation ad.

This same audience has been seeing your brand awareness ads on their feed for a few months now, and all of a sudden, they desperately need the service that your brand offers. What are the chances they fill out your new lead form? Pretty high! BAM! Quality lead.

Brand awareness is what makes lead generation ads work. With brand awareness comes brand comprehension and knowing what your brand offers. 

Starting Cold

Alright. Now let’s go in the other direction, where you don’t have much of an audience or following on social, but you want to get going and start getting leads as quickly as possible. You know you don’t have much of a following, yet you decide to run lead generation ads instead of brand awareness ads, hoping to get leads immediately.

You do this for months. Your page slowly grows, but your lead form is nearly vacant. You’ve had three leads in 60 days, and at this point, you’re wondering where you went wrong.

The problem is quite simple. Nobody knows your brand or who you are. Your brand is not trusted, and your audience is freezing cold.

The Process

It may be difficult to see a brand awareness ad as an investment, but that’s really what it is. You need to put money in, knowing that you probably aren’t getting an immediate return. Your brand needs a following. It needs to be easily recognizable and quickly comprehended, and brand awareness ads are the way to do that.

Once your audience knows you, they know they can trust you.

About Us

The entire process of putting together, running, and adjusting a quality Facebook ad is in-depth and time-consuming. Allow the experts at The AD Leaf to assist you in your lead procurement journey! Reach out via phone at (321) 255-0900, or complete our contact form.

5 Stats You Need to Know About Social Media in 2021

5 Stats You Need to Know About Social Media in 2021

Posted on | by The AD Leaf Studio Central FL
Social Media

We’re a few months into this new year and if you’ve been paying attention to social media, you know that the most important thing in managing a campaign is strategy. In order to develop a strong and cohesive social media strategy, you need to know the social media stats data you’re dealing with! We’re going to give you a high-level overview of some of the biggest statistics you need to know as you craft your social media strategy.

1. Facebook Has 2.7 Billion Monthly Active Users

This is an increase of 12% from 2019. You might be thinking to yourself that your audience isn’t on Facebook but the reality is, no other social media platforms offer that kind of reach! Even if your audience is using other social media platforms, chances are they’re using Facebook too and you want to ensure you’re covering all of your bases.

2. 81% Of People Use Instagram to Research Products & Services

With an increase in products and services being offered virtually, people are turning to social media to verify a company’s validity and reputation. If someone is unable to find you or your brand on Instagram, they’ll likely move on to their next option because in their eyes, no Instagram profile means you’re not a legitimate company and they won’t feel comfortable reaching out to you. Even if you have a website and tons of reviews, most people are aware that can be faked sometimes. Social media is where potential clients and companies go to see authentic content from companies, which in turn, makes them feel more secure in their purchasing decision process.

3. Ad Exposure on LinkedIn Can Increase Purchase Intent by 33%

You might think LinkedIn is just for recruiting, but LinkedIn is full of high-level executives who are responsible for a majority of their company’s purchasing decisions. In fact, 4 out of every 5 LinkedIn users drive business decisions. If your target audience is primarily B2B (business to business), you need to have a strong social media plan with proven social media stats centered around LinkedIn.

4. Twitter Has an Advertising Audience of 353 Million People

This is up 8% over last year, with an increase of 27 million users. Twitter is predicted to continue growing throughout 2021 as well. As we exist in an ever-changing society, the need for in-the-moment news and updates is stronger than ever. As with every other social media platform, users are looking to see evidence that you are up-to-date regarding what’s going on in the world around you. The one benefit Twitter has over other social media channels is that you’re more likely to see text-only content versus images and videos. You should take this social media stats tool into consideration when developing your social media strategy for Twitter.

5. The Average Price for a Facebook Ad Actually Decreased by 9% In 2020

If you’ve ever tried your hand at running Facebook ads, this statistic might shock you. As Facebook algorithm continues to improve ad campaigns overall, the cost for advertising has slightly decreased. If you haven’t considered a paid ads campaign on Facebook, now is the time as you’ll be getting your best bang for buck. In reality, there are 1.7 billion Facebook Pages and on average, Facebook Pages publish content 1.5 times per day so it’s possible your organic content is getting lost in a sea of 2.5+ billion Facebook posts per day. Paid Facebook campaigns allow you to hyper target your audience and ensure your product or service is getting in front of the right people.

As restrictions begin to lift and the world becomes more active, the need for a strong social media campaign will become increasingly important. People are looking for new experiences, products, and services as we “re-enter” society. With an increase in activity, you’re likely to see a natural increase in your operations as well and may not have time to craft the perfect social media campaign. That’s where we come in! Let us take the weight off of your back and craft a campaign with your goals in mind. For more information on how we can help you take your business to the next level, email us at info@theadleaf.com or call us at 321-255-0900.