Category: Advertising

How to Humanize Your Brand Through Social Media Marketing

How to Humanize Your Brand Through Social Media Marketing

Posted on | by The AD Leaf Studio Central FL
Advertising, Social Media

How to Humanize Your Brand Through Social Media Marketing

 

Don’t suck the personality out of your brand while trying to keep up with the ever-changing world of technology. You know that your business needs to be on social media, but do you know how to portray yourself in a way that entices your audience? Sounds like you need help to humanize your brand through social media. 

Humanizing your brand means making your online presence personable rather than acting like a robot behind your follower’s phone screens. If your business appears mono-tone and cold on digital platforms, customers will look away. You need to build trust with your audience and create a social media presence that users can relate to. This will also result in more success for your business. Here are some ways that social media marketing can bring life back to your brand!

Attach a Face to the Name

Customers want to see the faces behind the business they are supporting. Posting pictures of business owners and employees is a great way to humanize your business. This also builds trust by showing potential customers who will perform the service or handle the product they are paying for. 

Better Communication

Social Media marketing taps into a whole new world of communication for businesses. Your business can interact with customers about anything and everything. These communication efforts could be providing support, giving more information on your services, or simply discussing relevant topics in your industry. If your business can communicate with people in ways other than throwing advertisements in their faces, people will trust and engage with your brand.

User-Based Content

Are all your posts telling your followers to “buy now” or “call today”? That feels very robotic and is not content people want to see while scrolling through social media. To humanize your brand, you have to post content with your target audience and industry in mind. Your followers should be looking forward to your next post.

Participating in Trends

Joining in on popular trends is a great way to humanize your brand. TikTok is a social media platform with daily trends that businesses should be jumping on. Not only does this add personality to your brand, but it also gives your business more exposure from millions of people who keep up with the trend. 

Consistent Posting 

Social media is how we connect with others. If you go ghost for a while, your friends and family will worry that something has happened to you. The same principle applies to businesses. In today’s world, consistent posting is how you show that your business is alive and well. Being inactive on social media will leave your followers with unanswered questions, and your business will fade from their thoughts. With social media marketing, your content will be scheduled to post multiple times a week to keep your audience engaged. Your followers will never be left in the dark with no contact.

Hire a Professional

Does your social media truly reflect the personality of your business? Do your followers look to you as a trustworthy source in your industry? We can help.

The AD Leaf Marketing Firm’s highly experienced social media marketers will develop an online presence that is unique to your brand. We understand how running a business can leave you with little time to put intention into your social media presence. Give us a call today at (321) 255-0900 to unlock all the benefits social media can bring to your business.

 

Is Paid Social Media Marketing Beneficial to My Brand?

Posted on | by The AD Leaf Studio Central FL
Advertising, Social Media

Social Media for Businesses

Long gone are the days of antiquated advertising. 

As bystanders, we watch while technology expands our careers, futures, and perspective on the mundane. 

With so much available at our fingertips, we sometimes think that we can conquer it all on our own, often forgetting that it sometimes takes a village. And while we all love to budget where we can, paid social media advertising is the one area we should not have last on the list. Especially, through Facebook, Instagram, LinkedIn, TikTok, or any other social media platform. 

What is Paid Social Media Marketing?

When you post organically, your content is shared for free to users who already follow your account. With Paid Social Media Marketing, your content is shared with a larger targeted audience through the social media platform that you paid to provide this service. For example, when a business contributes $10 of their advertising budget to Facebook to Boost a Post, this would be Paid Social Media Advertising. In this example, a Boosted Post would increase the efficiency of the marketing budget and provide a new subset of customers.

 

How Does it Work?

It’s all in the name; you pay to play and reap the benefits sown. 

One of the first things a business does when starting up is creating an Instagram and Facebook. Why? Brand Awareness, of course. 

You want your name out there in the world, and what better way to represent yourself than with pictures, words, and a wide range of audience of your choosing. 

When you post content on either platform, initially, the followers you already have will be the only ones who see your posts with the hope that your followers will do the work for you by sharing your content on their social media and therefore cause a chain link reaction of notoriety. That sure would be nice, but how often do you find this happening? 

An alternative and sure-fire way of reaching a new audience you haven’t yet found is to get good use out of these platforms. These platforms allow you to contribute ‘X’ amount of dollars so they can target audience members who match what you’re looking for and post this content outside of your initial group. 

 

Benefits of Paid Social Media Marketing.

So what are you getting out of this other than a lighter wallet? The benefits far outweigh any cons Paid Social Media could implement on your brand, especially if your company has not attempted this before. As they say, you never know until you try.

One of the more exciting benefits of this method is its power to strengthen your brand’s credibility. Your content will still be shared with your regular group, but the Social Media Platform chosen will also target audience members that fit your brand’s criteria and aren’t already following you or aware of your company. 

By default, it will target a few audience members who may not be interested in your brand but now know you exist. Your image will live in their minds rent-free and may even be shared during the daily water cooler meetup.

Think about it like this: not everyone shops at Walmart, but surely everyone knows where their nearest Walmart is. When Target is closed on Christmas Day, where are those last-minute shoppers headed? Walmart. 

 For more on Paid Social Media Marketing benefits, check out our Blog explicitly written on this topic.

 

Why Does My Company Need Paid Social Media Marketing?

Spending money can be the least fun thing you do. We get it. However, you have to pay to see results, which has never been more true than in 2022. 

Are you satisfied with the flow of your business? Are you okay with settling for okay results? If so, then maybe you don’t need Paid Social Media. But if you’re a company that wants to become a household name or, at the very least, a community gem, you’re missing out on a lot Paid Social Media has to offer. 

However, this can be a full-time job managing and ensuring you’re not overspending on your budget. The AD Leaf Marketing Firm provides many complex solutions to complex problems; it’s just what we do.

So let us do it for you and contact one of our Social Media Specialists who will get you growing in the right direction. 

 

social media platforms on a laptop

5 Benefits of Social Media for Your Business

Posted on | by The AD Leaf Studio Central FL
Advertising, Social Media

social media platforms on a laptop

Social Media allows businesses and industries to connect with potential customers through multiple platforms. With the use of strategy and campaigns, businesses can cultivate audiences to follow and engage with their platforms in a far more beneficial way than the average TV commercial or radio advertisement. 

Utilizing social media for your business moving further into 2022 is practically essential to have your business flourish and be successful. Social media platforms have proven that it is a powerful tool when it comes to building a brand or business online. It has been proven that businesses established through social media are already seeing the results. 

Social media management has a definite impact on building and benefiting your business. With that, let’s check out the main points to consider for driving results:

Building Brand Awareness

Brand awareness may be the most important aspect for a business that is just beginning to establish itself on social media and the primary driving marketing campaign. This correlates to customers and clients wanting to do their business with a brand they recognize and trust. Establishing brand awareness can lead to long-term business benefits, which social media makes easy with brand building.

Social media has the upper hand in terms of creative aspects and being at the forefront of your audience as customers can see your content more easily. In this process, it is important to keep the key aspects of your business at the front and center, including graphics, company expectations, and business values. 

Generate Leads

If your primary drive for your business is to generate potential leads for your service or product, look no further! Social media is capable of outreaching sources of audiences and customers and bringing them to your business’s page and/or website. 

Social media has developed powerful aspects to drive leads by adding clear calls to action to branding posts and specific content on business pages. This can be possible through paid advertising/marketing on social media platforms. Utilizing paid campaigns on platforms such as Facebook, Instagram, and LinkedIn allows for incorporating a call to action, as described above, which goes beyond a usual “Like” or “Follow.” Leads can even be managed through these platforms for a more streamlined user experience. 

Identifying Target Audience

When establishing and running a business or platform, it is imperative to know your target audience’s interests and demographics in order to reach them effectively on social media. Luckily, social media platforms have upgraded over the years and have made this process easier and more accessible for business pages. It is possible to monitor social conversations and insights through certain topics and demographics. 

When you understand who your target market is, you are then able to learn what potential pain points they may have and how your business is able to assist and solve those problems. This will then lead to further lead conversions and wider reach. 

Drive Traffic to Website

Social media marketing can be an essential asset to sending customers and potential leads directly to your business website. Social platforms are intended to reach a variety of audiences in a way that feels personable, useful, sharable, and entertaining. It allows users and potential customers to engage with content that they were previously not aware of! Especially If they fit within the target demographic and target audience, as described above, your business’s website and products have the potential to be shared across other social platforms and garner a more unique reach. Social media channels allow for more diverse inbound traffic streams.

Potential Partnerships

What is B2B marketing? B2B means business-to-business transactions or opportunities conducted between companies rather than between a company and an individual consumer. Contrary to belief, social media can be overwhelmingly beneficial for B2B transactions and relationships. Social media helps B2B businesses acquire and retain clients as it oftentimes helps demonstrate being experts in that field and also builds a solid reputation throughout the market.

The buyers involved in B2B make sure to do research into brands that they are purchasing or working with; in fact, over 55% of B2B buyers research through social media before making any advancements. Having a social media presence overall establishes authority in the market and reputability. Having a social media presence overall establishes authority in the market as well as reputability.

Social Media Management with The AD Leaf Marketing Firm

There are many benefits of having an active social media presence for your business, whether it is business-to-business or business-to-consumer. Get your business up and flourishing by having an active and branded social media presence to attract and maintain your target market. 

Are you struggling with getting your social media started? Do you not have time to manage your platforms? Here at The AD Leaf Marketing Firm, we have a team of experts here ready to assist with creating the perfect plan for organic growth through social media channels. We would be more than happy to help your business grow through the world of social media. You can call The AD Leaf Marketing Firm today at 321-255-0900 or fill out our contact form!

 

 

Marketing for E-Commerce Businesses in {{lpg_city}} {{lpg_state}}

Abandoned Shopping Carts: Tips to Increase Conversions

Posted on | by Brian J Wallace
Advertising, Ecommerce

Have you ever done some online shopping, got all the way to checkout, but didn’t click buy?

You’re not alone. In fact, more than 80% of online shoppers are likely to abandon their shopping carts prior to making a purchase.

Now in all fairness to the e-commerce industry, a large portion of cart abandonments are simply a natural consequence of how users browse e-commerce sites – many users will be doing window shopping, price comparison, saving items for later, exploring gift options, etc. These are largely unavoidable cart and checkout abandonment that retailers need to account for.

However, there are a number of things you can do as an online retailer to recover these lost sales and boost your conversion rate. Here are some tips on how to recover abandoned shopping carts:

Use Retargeting Ads

Retargeting lets you stay engaged with potential customers, even after they’ve left. Retargeting or Remarketing is a form of behavioral targeting where users are targeted on websites based on specific actions taken or not taken on the advertiser’s site. Tracking codes are placed on pages of your site to identify users as being interested in specific product services.

Retargeting ads are a great way to increase conversions by reminding customers of what they were interested in and enticing them back to your site with a special offer or discount. Retargeting can be done through several different channels, but the most common is display advertising on sites like Google Display Network or Facebook.

Send Reminder Emails

Email marketing can be a great way to recover abandoned shopping carts and boost sales. By sending reminder emails, you can reach customers who may have forgotten about their items or simply need a little nudge to complete their purchase. There are a few different types of reminder emails you can send:

  • Cart abandonment email: These are sent to customers after they add items to their cart. This type of email can include product recommendations based on the items they viewed on your site.
  • Discount email: Offer a discount for customers who abandoned their cart to incentivize them to come back and complete their purchase.
  • Browse abandonment email: Send an email to customers who have visited your site but didn’t add anything.

Offer Live Chat or Customer Support

Interacting and engaging with visitors to your website while they’re there can make a big difference in whether or not they convert. If you have the ability to offer customer support or live chat on your website, that can be a great way to help increase conversions.

Make sure your website is mobile-friendly

A huge portion of online traffic now comes from mobile devices, so it having a mobile-friendly website is more important than ever. If your website isn’t mobile-friendly, that could be one of the reasons why people are abandoning their shopping carts.

Never give up on your websites visitors.

Having customers get close to the finish line and not completing can be frustrating, but just because a consumer left your website doesn’t mean you lost the sale. By implementing some of these tips, you can start recovering abandoned shopping carts and increase your conversion rate.

Need help recovering abandoned shopping carts and increasing leads for your business?  Contact us today! Talk to one of our experts here at The AD Leaf Marketing Firm LLC.! To schedule a free consultation with our marketing teams, call us today at 321-255-0900.

Creative Marketing: It’s Party Time!

Posted on | by The AD Leaf Studio Central FL
Advertising

As a business owner, there is a never-ending list of day-to-day actions to complete. The workday is seldom 9 to 5, and there is always something popping up that can distract you from the creative side of the business. Having spoken to many business owners throughout my time in marketing, there is a trending similarity between them all; there isn’t enough time in the day to stop “working” for a few moments and switch their minds over to creative marketing. You open your phone to post to social media but wait, a call comes in. You sit down at your computer to look at Google rankings and see 25 unread emails that need a response immediately. Creative marketing gets pushed to the side and appears more stressful than it needs to be

Why is Creative Marketing So Important?

But why is creative marketing so important? You may think, “I am so busy already; I don’t need marketing.” In that aspect, you would be wrong. There is a constant turnover of clients due to moving in or out of an area, demographic trend shifts you didn’t predict, or a new competitor nearby. You can’t rely solely on your current customer pool to carry the business forever. It is always best practice to consistently showcase your business to unaware patrons. To better understand the role creative marketing plays in the business world, it helps to think of your business as a party!

Imagine you have received two invitations to two separate parties that fall on the same date and time. One party’s invitation is strictly informative, letting you know the date, time, and location. There is no information on entertainment, dress code, occasion, or other vital details one needs to attend an event. The party takes place somewhere that doesn’t sound familiar or at an out-of-the-way location. You read this invitation and think to yourself… “who would even go to this? It sounds like more of a hassle than what I am wanting to deal with.” This invitation left you with even more questions and less of a positive feeling about the party in general.

The other invitation is more detailed and visually pleasing to the eye. It includes the same basic information as the other, but there are also unique party features listed that catch your attention. There is a fantastic band playing, your favorite foods will be served, and other luxury services will be available to guests that provide an all-around higher quality experience. The second party left you with a sense of excitement and generated interest in you. This invitation makes you want to attend the party, does it not?

This second party is your business with creative marketing! With the help of a marketing team with years of experience behind them, we can create targeted ad campaigns that spark the interest of potential customers. We know exactly who to send the invitations to and the unique selling points associated with your business to inspire new buyers to say, “I do have this problem, and this business will solve it!” Marketers also create content that intrigues customers without necessarily “selling” to them. If someone just walked up to you on the street and said, “Hey! Buy this now!” your response would likely be no. That’s why it is essential to hire a team that can research the problems your customers face and showcase your business’s solutions to those problems in a way that doesn’t come off as a direct sale.

Your Business is a Party

Again, your business is a party. The products, service, and level of customer care you provide are the same party’s entertainment, food, and perks. Your competition may or may not have a creative marketing strategy in place. Still, your customers certainly have a need for it. With ads coming at you left and right from multiple media platforms, why not give yourself a leg up on your competitors by hiring someone who knows how to strategize and optimize those ads to make your business stand out!

Hiring a creative media team is like hiring a party planner. They have all the top resources at their disposal. They have their finger on the pulse of media trends and marketing platforms. Creative media teams like The AD Leaf take the stress of marketing and turn it into a fun aspect of your business that you will wonder how you ever lived without! Gone are the days of coming up with content! Say goodbye to the high anxiety you get when looking at marketing analytic metrics. Those pull your hair out moments are replaced with the carefree feeling you get when you have one less thing on your plate. You can now dedicate yourself fully to your business plan, and rest assured, knowing experts have the marketing goals well in hand. You can officially attend the fantastic party you always dreamed of throwing by getting back to the business basics that started it all!

Let’s Get The Party Start!

If you’re ready to start your party, The AD Leaf is here for you as your one-stop creative marketing team! With website, social media, content, and growth services, we can take your business’s marketing to the next level. Call 321-255-0900; this is your invitation. Are you ready to attend?

how to get leads for my business

How to Get Leads for Your Business

Posted on | by Shannon Sullivan
Advertising, Marketing

While a few niche industries seem to bring in leads with ease, most businesses struggle with how to bring in new customers. You have a great business plan that you’ve worked really hard on. You have passion. But the leads aren’t there. There’s no need to panic! Here are some tips for bringing in new leads for your business and a few for getting them to stay. 

How to Bring in New Leads

Think of the Buyer Journey 

You’re excited about your business and want to get it in front of as many eyes as possible. That’s great, but not everyone is going to be in the position to buy or schedule with you as soon as they see you. This is especially true if your product or service has a higher price point. If someone is ready to make a purchase decision, they don’t need introductory content. It’s imperative to be mindful of where people are in the buyer journey. 

Know Your Audience 

Knowing who you’re targeting on the surface is crucial, but you need to take it a step further to ensure that you target your content and ads to the right people. What is their persona? What news are they reading or sports are they watching? You need to make sure you’re aiming your content where they are. 

Quality vs. Quantity 

People generally don’t care about how often they see something; they care about their experience. You can post 20 times on social media in a given week, but is it quality content that’s solving a problem for them? Always aim to provide a quality experience for a viewer. 

Keeping the Clients You Have

Returning Customer or Referral Deals

Most people like to feel special. One great way to do this is by reaching out periodically with exclusive deals for returning customers or offering a percentage off or bonus product for referring new clients. 

Share Updates

You already have their contact information, but what are you doing with it? A quarterly, or even monthly, email providing updates on the goings-on of your company is a great way to keep your business at the forefront of your past client’s minds. When it’s time for them to buy again or schedule a new service, they’ll immediately know where to go. 

Be Timely

They’ve already used your company. Like bringing in new clients, you need to be mindful of what you’re presenting to your hopeful returning clients. Information can be provided with the best intentions, but if it feels off the mark, your audience can feel like you’re insulting their knowledge. 

Let Us Help

The lead generation process is complicated, with a lot of moving parts. Focus on building your business from the inside, and we’ll focus on bringing in quality leads to help take you to the next level. Sound like a deal? Call us at (321) 255-0900, email info@theadleaf.com, or complete our contact form.

We look forward to growing with you! 

 

Marketing for Tourism

Marketing for Tourism and Vacation Excursions

Posted on | by Shannon Sullivan
Advertising, Marketing, Search Engine Optimization, Social Media

Between larger companies trying to scoop up tourists to visitors trying to plan their trips themselves, the vacation tour excursion industry has never been more competitive! Let’s talk about how you can market your company to bring you more leads on top of word-of-mouth business. 

Social Media 

The concept of social media is certainly nothing new, but many still underestimate its power. This is especially true for the tourism and tour excursion industry. Most social media platforms are very visual-based. This means that you can have the most fantastic captions and graphics in the world, but if people aren’t drawn to it, they’ll quickly scroll on by. According to recent statistics, 36.5% of people start their vacation searches on social media, and another 17.1% consult friends on social media before making vacation plans. Not having a solid social media presence alone can make for an uphill battle against competition. 

Tourism Ads 

From social media to Google, the internet is becoming more and more “pay to play” by the day, which means only a tiny percent of your social media and site traffic will come organically. Ads don’t always have to be a significant financial investment! It’s easy to reel people in with discount codes or other similar offers. This is especially true if your competition isn’t offering any. 

Optimizing SEO for Tourism 

A lot of traffic can and should come with paid ads, but pairing them with a proper SEO plan is essential. SEO involves knowing and working with search engine algorithms to make your website come up first when searched. The good thing about tourism and excursions is that people are searching for them in all sorts of different ways. There are a lot of great keyword selections to make that will keep you competitive against bigger players. 

Start Your Journey 

Marketing for tourism doesn’t have to be hard! You enjoy guiding people through new adventures while on vacation. Similarly, we enjoy the adventure of figuring out the best ways to get visitors to you in the first place! The AD Leaf has extensive experience in marketing for the tourism industry. We’re ready and waiting to start on a journey with you to market your tour and vacation excursion. Sail on over to our contact page, call at (321) 255-0900, or email at info@theadleaf.com. 

 

Why Do I Need Digital Marketing?

Posted on | by The AD Leaf Studio Central FL
Advertising, Marketing

Why Central Florida Businesses Need Digital Marketing

Still Asking, “Why Do I Need Marketing?”

We hear this question regularly from local businesses throughout Orlando. Whether you’re a family-owned restaurant in Winter Park or a boutique near the tourist corridors of International Drive, many assume their established customer base is enough to sustain them. However, digital marketing is the new frontier of business success in 2025.

Your competitors are already leveraging it. Are you?

Digital marketing is no longer just for big brands with massive budgets. It’s a critical tool for every business looking to stand out in a city like Orlando, where competition and customer expectations are higher than ever. The sooner you embrace it, the sooner you can outpace your competition.

What Is Digital Marketing?

Digital marketing uses online platforms and tools to increase your brand visibility and connect with potential customers. It includes:

With Orlando’s mix of locals, students, tourists, and business travelers, you need a strategy that speaks to the right audience at the right time.

Over 63 percent of the world’s population is now online, according to DataReportal, offering unprecedented access to new customers who are searching for businesses just like yours. source

How Digital Marketing Benefits Orlando Brands

The benefits of digital marketing go far beyond basic exposure. Whether you’re in hospitality, healthcare, retail, or home services, these strategies allow you to:

  • Rank higher in local search results
  • Reach tourists planning trips
  • Retarget website visitors who didn’t convert
  • Use analytics to continuously improve results

Your business needs to meet people where they are—on their phones, laptops, and tablets. With digital marketing, you can reach them before they ever set foot in your store or restaurant.

Understanding Digital Marketing Costs

You don’t have to start big to make an impact. A small campaign can drive real results if implemented strategically. We offer flexible packages based on your business size, goals, and industry. Whether it’s a single Google Ads campaign or a full-scale digital overhaul, we’re here to grow with you.

To see what might be right for your business, explore our Digital Marketing Services and reach out for a personalized consultation.

Your Next Step

If you’re in Orlando and want to rise above the competition in 2025, now is the time to act. Digital marketing is no longer optional—it’s essential.

Let’s build your brand the smart way. Call The AD Leaf Studio Orlando and let’s craft a strategy that drives real growth.

how to beat the summer slump

Beat the Summer Slump Before It Starts

Posted on | by Shannon Sullivan
Advertising, Marketing

While some businesses boom when the temperatures rise and the sunglasses come out, many find summer their slowest season. Leads lag, and calendars look empty. It may feel like April is too soon to start worrying about summer, but if you can get ahead of the summer slump before it even starts, you’ll be set for a successful season! How do you beat the summer slump? Here are a few tips to keep the season hot!

Seasonal Deals

Consider creating a seasonal coupon code or discount to entice new and returning customers. These are great for ads!

Join In

People like it when brands feel real on social media, rather than just standing behind the image of a corporation. Post updates on what summer looks like for your and/or your employees. This could be vacation pictures, employee spotlights, or other fun bits of adjacent content. 

Test New Offerings 

Your slower season is a great time to try out new service lines or products you’re looking to promote. You can use the smaller sample size to gauge whether or not you’d like to continue during your busy season. 

Reintroduce Yourself 

Reach out to past clients with an update on your business and your employees! While this can have a sales aspect, it should mainly stay informational. 

Go Where the People Are

If you know your key demographic will be spending a lot of time at the beach and less time on their phones and computers this summer, meet them there! Sponsor a beach party or set up an information table on the boardwalk, though you’ll need to check your city’s regulations. 

Don’t Pull Back

One of the biggest mistakes a business owner can make during their slower season is to pull back on advertising. By keeping up brand awareness, potential leads will be further down the sales funnel, which will allow you to finish reeling them in once they’re ready to make a purchase or signing decision. 

Marketing isn’t easy! It’s time-consuming and requires a lot of everyday work to ensure you’re keeping up with best practices. If you don’t have the time to focus on your marketing plan or simply don’t want to, The AD Leaf is happy to help with all of your digital and traditional marketing efforts. Give us a call at (321) 255-0900, complete our contact form, or go ahead and book an appointment with our Growth Team!

We’re looking forward to working with you. 

 

Website Design

Website Design For The Best Lead and Customer Conversion

Posted on | by The AD Leaf Studio Central FL | Leave a Comment on Website Design For The Best Lead and Customer Conversion
Advertising, Marketing, Website Design

Currently, in 2022 there are over 1.92 billion active websites being hosted throughout the world today. But not all are converting website traffic into leads. It is now more important than ever, to build your website correctly, strategically, and in the mindset of achieving the mission, you expect with each webpage of your website. The Marketing and Advertising industries have conducted extensive A/B Testing with respect to website traffic and website customer lead conversion metrics. Through this discovery process, we have identified 5 components that websites need to show the consumer or business customer within 10 seconds of them viewing the web page in order to realize the best possible lead conversion for their website. Listed below are the 5 components of optimal lead conversion you need to implement within your website design for the best lead and customer conversion.  Remember, the ultimate objective with our website is converting website traffic into leads:

  1. Who are you? Your business logo needs to be strategically placed at the top left-hand corner of the website. Throughout the English language, we read from left to right, top to bottom. This is also standard across most websites and so the reader is programmed to look for it in that spot.
  2. What do you do? The reader(not you, but if you can’t decipher what you do from seeing your website, that’s worse) needs to be able to easily identify in 10 seconds of seeing your website, what it is that your business does, what service that it provides to your consumer?  In order to receive the credit for this, it needs to also be identifiable BEFORE the fold, or before you scroll your webpage down to the bottom.  The area that you see when you type a website URL(website address) into your website browser immediately when it loads, is called the “HERO” area.  Your website is going to be a Hero or a Zero and the customer will make that determination within 10 seconds.
  3. What makes you different from your competitors? Does the consumer need to understand what makes YOU different from your competitors?  The website home page needs to contain U.S.P’s (Unique selling points) and C.T.A’s(Calls to Action) that show the reader why they should call YOU instead of your competitors.  Great calls to action should be featured in strategic places above the fold, utilizing your branding and style color scheme.
  4. How do I contact you?  Your phone number needs to be placed at the top right corner of the website, and your email address prominently displayed so the consumer can easily contact you.  Also, the home page of the website must contain the standard “Form box” or side pop-out contact form.  These form boxes are standard across many websites.  They typically contain three lines:   Line1 is for the customers’ Name, Line 2 is for the customers’ email address, and Line 3 is for the customer to ask a question of you, or request additional information regarding your service and they then submit the form.  The form comes to YOU in an email.  These form boxes represent about 30-60% of total website communication from potential customers. Additionally, it is very important because it allows YOU to capture the potential clients’ email information as a lead so you can follow up with them.  If a contact form box is not feasible add the pop-out contact form plugin that floats along the right-hand side of your hero area within your banner images.  Installing a chat feature will also be a very important component to improve your lead conversion and lead flow.  At the end of the day, with nearly 1 Trillion active websites, you need to shout from the mountain tops, that you are open for business, you are welcoming to your customers, and that you are not forcing your customers to dig through your website just to contact you.  If you do not make it easy for your customers to reach you, you will lose your customers in 2022. The days of customers waiting with bated breath hoping and praying you will answer your phone to speak with the customer are long gone.  They do not have to be committed to you.  There are 9 other organic businesses on page 1 of Google, 3-10 Ad words businesses listed on page 1 of Google, and countless social media businesses listed for them to chose from.  Surely, one of your competitors will make things easy for your customer if you don’t and you won’t be converting website traffic into leads!
  5. Are you communicating effectively to your target audience?  This is where most of you completely miss the mark and target with your online business card or website.   When you developed your website, did you design its look, feel, content, layout, and structure with your target audience in mind?  Most business owners design their website with themselves in mind(based on your likes, your color pallet, your design pallet, what you wanted), and in most cases, the business owner isn’t their own target audience or target customer. As an example:  If your target customer is under age 35, do you have a chat feature installed?  Do you have a contact form box displayed on your home page?  Have you moved away from copy(written content) on the home page?  If you do have any content, is it written in 3-4 call to action bullet points?  If your target audience is an older consumer, do you have your phone number prominently displayed in the upper right-hand corner?  Is your website easy to navigate, is there a proper flow through starting from your home page to your about us page, to your services or products pages, and then to contact you?  If there are inconsistencies with the journey, the potential lead will just leave your page, it’s simple.  There are over 1.2 billion websites active online currently throughout the world right now.  If you do not communicate effectively to your target audience, you will lose your leads.  Remember, the main objective is converting website traffic into leads!

For more information on how you can improve your website by converting website traffic into leads, or how you can make a bigger impact within your business market please schedule a consultation. E: info@theadleaf.com | P: 321.255.0900